13 Concepts Groupthe modern accounting firm.We offer a fresh and modern approach across a complete range of financial and digital services. Whether you are an individual with finance and/or investment planning needs, or a business owner or manager looking for an intelligent advisor to provide detailed insights and guidance, our team has the skills and experience to work with you. At 13 Concepts we offer a more hands-on advisory role than traditional firms, and our aim is to provide only the best and most innovative services.
Our two main core values are that clients should only be provided with solutions that will add value, and we work with a sustainable client base that receives maximum attention from our directors and senior advisors. All of our services and solutions are provided on a fixed-fee basis, providing complete certainty and peace of mind.
Our Management Team and Partners
Co FounderMark has an extensive background in providing advice and solutions to growing businesses. He is an experienced Director, Chartered Accountant and holds an MBA from Monash University. Whilst his groundings are in the areas of accounting and finance, his proficiencies extend to business management, marketing and digital advertising. A co-founder of the 13 Concepts Group, he brings experience from a Big-4 accounting firm and significant commercial and financial experience from a leading healthcare provider.1300 659 103AccountingConsultingStrategic AdviceReporting & AnalysisCo FounderRobert has a detailed background in providing business solutions to the SME market in digital marketing and consultancy. Co-founder of the 13 Concepts Group, Robert brings detailed experience in providing strategic, digital and sales solutions to a range of businesses. He has worked in business banking for one of the big four where he managed an extensive portfolio of clients. Robert holds a postgraduate qualification from RMIT University and has vast experience working and negotiating with large multinationals and SME's1300 659 103ConsultingWebsite & App DevelopmentSoftware DevelopmentDigital MarketingHead DeveloperChris is an experienced, creative and innovative software delivery lead, recognised for his technical leadership and utilised as the go to professional resource to resolve challenging software problems. He adeptly architects bespoke applications and adapts back end business integrations for client needs.1300 659 103System DevelopmentSoftware SecurityInnovation & DesignCross PlatformStockbrokingChris begun his career at Australia and New Zealand Banking Group in Business Banking then progressed to the role of an Investment Adviser at F.W. Holst Sharebrokers. Chris is dedicated to working closely with each of his clients to ensure they achieve their individual financial goals. Chris is an Adviser to a diverse range of clients including self managed superannuation funds, high net worth individuals, small and medium enterprises and family offices. Chris can be heard providing regular finance reports on 774 ABC Melbourne radio and is a regular contributor to the Sunday Herald Sun share investment column.1300 659 103StockbrokingResearchAnalysisInvestmentLending AdvisorAnthony has an extensive career in banking and finance, extending more than 25 years. He has held senior management roles in residential, business and commercial banking, including 19 years at Westpac and seven years at CBA. His expertise includes Self-Managed Superannuation Fund lending and SME Business Banking. Anthony Banadinovich is an authorized Credit Representative No. 462723 of BLSSA Pty Ltd ABN 69 117 651 760 (Australian Credit Licence 3961237)1300 659 103LendingCommercialInvestmentsResidentialAccountantCarly has been an active participant in the accounting and finance industry for over a decade. She prides herself on a high level of business acumen. One who’s a stickler for perfection and who has the ability to prioritise and adhere to strict deadlines. For me, it’s not enough to simply ‘get the job done’- satisfaction is only accomplished when the task is carried out to the highest possible standard. This is my aim and dedication.1300 659 103AccountingBookkeepingReportingTax KnowledgeAdministrationMaddy is the office all-rounder at 13 Concepts. She organises the front end office as well as supporting the team with both the accounting and digital divisions. She has a keen eye for social media management achieving great engagement results.1300 659 103Social MediaAdmin DutiesBank StatementsDigitalConsultantAdrian's holds an MBA and his career has revolved around business consulting to high profile corporate entities in both Australia and overseas. Over the years, Adrian has relied upon his skills and competencies including: project and stakeholder management; iteration management, business analysis and strategic skills when providing advice and delivering innovation that supports clients’ business initiatives.1300 659 103stakeholder managementbusiness analysisstrategic skillsiteration management